Wednesday, April 6, 2011

Thrifty India

Couple of years back, I was watching an episode of Russel Peters in which he was proclaiming that Indians were cheap and proud to be so. View the video here.

Sometime back when I was in Kolkata, I did see people arguing over 25 paisa.

There was a time when all of us considered haggling and bargaining an essential aspect of the shopping experience. But, I guess, with the advent of the organized retailing format; that bargaining had gone out of fashion and that people considered it below them to bargain. I had written a post sometime back on The ancient art of bargaining. Do go through.

So I was pretty surprised by the latest advertisements from Future group.

The latest advertisements from Kishore Biyani’s Fairprice format emphasizes on this “cheap” aspect. They loudly proclaim being cheap and not having air-conditioning in their stores along with lack of lucrative furniture and even carry bags. With the result that all the saving is being passed on to the end consumer.

Guess things do come around a full circle.

1 comment:

  1. @All: @Pooja: I am glad that you all liked the post!!!


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