Showing posts with label Indianization of western culture. Show all posts
Showing posts with label Indianization of western culture. Show all posts

Thursday, June 17, 2010

A step back on the evolution ladder


 
Comparing a man from Neolithic age to a modern day average man, you can see several things different, or which were lacking in that person; which can be broadly counted as:


  1. An inclined, slouched posture
  2. Lack of knowledge
  3. Inability to strings two words together
  4. Decreased comprehensive ability 
  5. Lower cognitive skills
  6. A gobbled up language
  7. Reluctance (sometimes due to lack) to wear proper clothes, in effect revealing more than hiding
  8. No concept of social communication with others except their close group

Now looking at the younger generation, that is to say people in the tweens and teens of nowadays; you can immediately notice several things:



1.  I am sure all of us have seen the evolution cycle at some point of time. And if you are a human then you must have noticed how the teenagers walk with a continuous slouch. Now, I am sure some of it must be due to the heavy bags which they were make to carry when they were young (it was easy back then… now any effort to make them do anything is met with a reproaching glare and a weeklong sulk) but that’s something Kapil Sibal has taken care of now by ensuring that no one fails and hence no need to study. Ergo no need for heavy bags. But that still doesn’t solve the problem of slouching and as a result they walk as if they have de-evolved

2.   They are dumb. No talking about the JEE and PMT cracking dudes and dudettes, the average teen is dumb and other than bookish or freaky, western knowledge; doesn’t have an iota of practical gyaan.
3.  Trying to talk to them is like talking to a Gorilla or Chimpanzee, partly because they ALWAYS have earphones plugged and partly because they can’t speak in proper Hindi or English. They are only comfortable with Hinglish and that too with words with not more than two syllables. That is to say apart from their “ummm”s and “hmmm”s and “like”s and “basically”s.
4.  Another aspect of talking to these people is getting them understand what you are saying, preferably after a couple of efforts only and not more, and not getting frustrated enough to either strangle yourself or wishing for a horrible explosion to wipe out their existence.
5.  While the computing technology has advanced to the level where multi tasking is not a new concept but something that everyone takes for granted, the tweens have once again gone a step backwards and adopted an “only one task at a time” framework and come hell or high water, you cannot take them off it or watch them sulk for an eternity. Probably doing two things at a time might prove to be too strenuous a task for the fragile empty showcase that their tiny brain is.
6.  Have you ever had a chance to read a message from them? Count yourself fortunate if you haven’t; because the way they write English makes you glad that they were not present when the language was being finalized as it would have been a major pain to read through it all. But why the hell do they have to write complete stories in this f****d up language? Imagine, if we had Ved Vyasa write the Vedas and Upanishads in SMSese. That would have been something to be afraid of.
7.  Looking at the tweens, even the spawns of some of the more effluent families, the first thing that you may think is what the hell is he wearing? Torn jeans, faded Che Guera shirts which barely cover their asses (literally so) and both of which (shirts and jeans and not the third thing mentioned above) are ten sizes bigger than what they should be wearing. Net Result: A Rhinoceros wearing Elephant skin and being under the impression that it is looking better than a peacock in their full plumage in the rains.
8.  To put it in nut shell, they don’t know how to be socially adaptable. Very rarely have I found a teenager who is comfortable in a social kind of setting unless it involves people in their own age group. And forget them helping you out if you have had a busy day and suddenly a dozen guests come over to your place. They will just plug in their earphones and ignore everyone else. In that aspect, they are worth two locked doors and a trick staircase (meaning worse than useless and with substantial potential for being more harmful than helpful) (always wanted to use it since I read it in HP).

No I am no child psychologist or a historian by any means, but even the least observant reader may be able to notice how the defining characteristics in the two “species” are similar. This could only mean one thing… We are moving back the evolution ladder!

Your views please!

Image Courtesy: www.working-well.org and http://www.partofmyevolution.com

Wednesday, September 9, 2009

India: an Attractive Retail Destination

This is a copy of my article on India as a retail destination. The article can be found at: http://www.chillibreeze.com/articles_various/Retail-Destination.asp
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India has been topping the AT Kearney's annual Global Retail Development Index (GRDI) for three consecutive years, thus presenting itself as an attractive market for retail investment.
The Indian retail market is the fifth largest retail destination globally. According to leading industry estimates, the Indian retail is estimated to grow from the US$ 412 billion in 2008 to US$ 483 billion by 2010 and $860 billion by 2018. In the same manner; modern retail, presently accounting for 4 per cent of the total market, is likely to increase its share to 25 per cent by 2018.
India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. However, India’s mass grocery retail sector is dominated by small-scale traditional retail outlets. Not only in grocery but in other categories as well, India’s retail scene is still dominated by unorganised retail players. The organised retail accounts for only 4 per cent of the total market with the rest being fulfilled through the fragmented offering. This is in contrast to the international picture. However, this is changing, and fast, as multinationals begin to seek opportunities to enter India and as local organised players accelerate their own expansion and business activity efforts in preparation for greater competition. The country’s economic development has allowed for the further development of mass grocery retail as increasingly wealthy consumers in major towns and cities turn to modern formats in search of the convenience and quality, which they now desire and can increasingly afford.
The various key drivers of the consumption in the Indian markets, and subsequently retail sector, are:
  • Indianization of western culture
  • Novelty of the shopping mall ‘concept’
  • Malls being a focus point for social interaction
  • Status associated with shopping

The sheer size of India’s population and the number of major towns and cities contained in the country, provide enough consumers to guarantee growth well beyond the forecast period. On the other hand, the rising disposable incomes and increasing urbanisation provide ample opportunity for strong growth rates. However, a big challenge for the retailers is to have similar access to the rural poor as to the urban rich.

The future outlook of the Indian retail market appears to be bright, with Euromonitor expecting the Indian Retail market to grow in value terms by a total of 39.6 per cent between 2006 and 2011, averaging growth of almost 7 per cent a year.

BMI (Business Monitor International) is anticipating the strongest growth in India’s hypermarket sector, with sales set to grow by an explosive 1025% to reach US$1.35bn in 2011. Supermarket sales will increase by 119.1%, discount stores by 242.9% and convenience stores by 134.1%.

Key focus areas for the future development of the Indian Retail industry are:

  • Lack of proper consumer insights
  • Development of adequate supply chain
  • Develop the Human Infrastructure
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